EL SEGUNDO, Calif., Oct 14, 2008 (BUSINESS WIRE) — Murad, Inc. announced today that it has launched a company-wide "Murad Customer’s Bill of Rights" to coincide with Murad Customer Appreciation Month. Built around the premise that real service comes from respecting the rights of the customer, Murad is integrating the Bill — a list of 10 basic rights for all Murad customers — into its employee training efforts and as a basic list of principles to be applied by all at Murad, regardless of position.

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"Just as Howard Murad, M.D. started his career in dermatology with a dedication to providing his patients with the best possible care available to them," said Richard Murad, Murad, Inc.’s COO, "we as an organization apply that same ethic to every product we develop. Our vision as a company is to make everyone we come in touch with say ‘wow!’ Our customer service is our point of difference as evidenced by the fact thatour phones are answered by Certified SkincareSpecialists who aretrained by Dr. Murad and ready and able to truly handle a caller’s personal skin concerns. Everything we do at Murad is geared toward helping our customers experience the world as a healthier, more beautiful place. We wanted to reflect that promise in a formal document as well."

The complete Murad Customer Bill of Rights, which includes "The Right to Achieve Real Results," "The Right to Skin Health Education," and "The Right to 100% Satisfaction," among its list, is available in complete form, with detailed explanations of each right, on Murad’s website at: http://www.murad.com/customercare/bill_of_rights.pdf.

Murad, Inc. was founded in 1989 by Howard Murad, M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based on The Science of Cellular Water, Dr. Murad’s unified theory of health and aging.

The Murad brand includes 88 consumer products and 45 professional products sold in 38 countries. Murad is the best selling clinical skincare brand in leading salon and spa locations worldwide. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.

SOURCE: Murad, Inc.

For Murad, Inc. Paul Williams, 949-916-6880 medialine2@aol.com